Wednesday, July 19, 2006

CRM Data Mining: Methods

This very good article is a comparison of data mining neural networks techniques in CRM vis-a-vis CHAID (Chi-Square Automatic Interaction Detection). The core of the article is that while neural nets set of rules are obscure CHAID have an understandable set of rules. Moreover, the implementation appears to be easier too.
Read: http://scholar.google.com/scholar?hl=en&lr=&scoring=r&q=cache:1e03s57-wVgJ:chern.ie.nthu.edu.tw/IEEM7103/923834-paper-1-june21.pdf+%22chi+square%22+%22data+mining%22

1 comment:

ram said...

visit this website on data mining http://dbms.atspace.com

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