Human Factors In Visualization Research

It is the interaction of the computing capabilities and the human mind capabilities that allows for evidence-based decision making in situations involving large sets of data. Therefore, in order to make evidence-based decisions data must be summarized in such a way that takes advantage of the increddible capabilities of the human mind. A good data mining visualization tool should be able to separate the clusters of data and clarify the driving factors by clearly and cognitively recognizing the patterns or trends in the data.

This is a good article that emphasizes the cooperation between the end-users and the development of visualization tools for data mining and business analytics. The bottom line: make it simple and intuitive!