Monday, September 03, 2007
Frequent Doesn’t Mean Loyal: Using Segmentation Marketing to Build Shopper Loyalty
This is a classic article regarding the theory of how to translate customer loyalty to develop a "profitable differenciation".
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About Me
- alberto
- See my resume at: https://docs.google.com/document/d/1-IonTpDtAgZyp3Pz5GqTJ5NjY0PhvCfJsYAfL1rX8KU/edit?hl=en_USid=1gr_s5GAMafHRjwGbDG_sTWpsl3zybGrvu12il5lRaEw
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